California Cooler Trucker Hat - Green & White Richardson 112

California Cooler Trucker Hat - Green & White Edition

The drink that defined the ’80s. This California Cooler trucker hat features an authentic retro embroidered patch on green and white Richardson 112 construction. For anyone who remembers when wine coolers ruled, when California Cooler commercials were everywhere, and when this bottle was the drink of choice.

Perfect For:
∙ 1980s nostalgia enthusiasts
∙ Gen X who remembers California Cooler
∙ People who appreciate extinct beverage brands
∙ Vintage advertising and branding collectors
∙ Gift-giving for ’80s pop culture fans
∙ Anyone who lived through the wine cooler craze
∙ Beach culture and California lifestyle fans
∙ Retro party-goers and themed events
∙ People who remember “the original wine cooler”
∙ Fans of vintage Americana and advertising

Premium Construction Details:
∙ Richardson 112 snapback - the gold standard in trucker hats
∙ Kelly green front panels for authentic ’80s vibe
∙ White/tan mesh back for classic trucker style
∙ Authentic retro-style embroidered California Cooler patch
∙ Classic logo with yellow border accent
∙ Green and white color scheme (brand-accurate)
∙ 60/40 cotton/polyester blend front panels
∙ 100% polyester mesh back
∙ Structured 6-panel mid-profile design
∙ Pre-curved visor with white contrast stitching
∙ Adjustable snapback closure fits most
∙ Handcrafted by PM Outfitters

The California Cooler Legacy:
From 1981 to 1991, California Cooler WAS the wine cooler. Before Bartles & Jaymes, before Seagram’s, there was California Cooler - the original that started the entire wine cooler craze of the 1980s.

What Made It Special:
∙ The original wine cooler that sparked the entire category
∙ White wine, fruit juice, and carbonation in a distinctive bottle
∙ Peak popularity in the mid-1980s
∙ Sold to Gallo in 1985 at the height of popularity
∙ Discontinued in 1991, ending an era
∙ Iconic advertising campaigns throughout the ’80s
∙ The drink that defined beach culture and casual ’80s lifestyle

California Cooler represented the 1980s perfectly - fun, carefree, California dreaming, and unapologetically accessible. It wasn’t pretentious wine. It was a good time in a bottle.

Authentic Retro Embroidered Patch:
Our California Cooler patch features premium embroidery with detailed stitching that replicates the classic logo from the brand’s heyday. The patch is professionally heat-pressed using commercial-grade equipment for secure, permanent adhesion that won’t peel or lift.

The patch showcases:
∙ Classic “CALIFORNIA COOLER” lettering in green
∙ Distinctive badge/shield shape
∙ Yellow border accent (signature brand color)
∙ White background for authentic vintage look
∙ Dense embroidery that won’t fade or fray
∙ Commercial heat-press application for permanent durability

This is the logo that appeared on bottles, commercials, and print ads throughout the 1980s - authentic California Cooler branding from its peak.

Green & White Colorway:
This color combination captures the California Cooler brand perfectly:

Kelly Green: The brand color. Bright, bold, unmistakably ‘80s. This green screams California Cooler - it’s the color every Gen Xer associates with the brand.

White/Tan Mesh: Classic trucker contrast that keeps the focus on the bold green front and iconic patch.

Together, these colors create instant recognition for anyone who remembers the brand - this is California Cooler aesthetic, pure and simple.

Richardson 112 Quality:
California Cooler was quality in a bottle. This hat follows the same philosophy:
∙ Structured front panels maintain bold shape
∙ Pro-stitched construction for durability
∙ Quality mesh provides breathability
∙ Reliable snapback closure
∙ Mid-profile crown for comfortable fit
∙ Pre-curved visor ready to wear
Built to last like those California Cooler memories.

Handcrafted by PM Outfitters:
Every California Cooler hat is assembled in our workshop with respect for ’80s beverage heritage and nostalgia. We source premium Richardson 112 blanks in brand-accurate green, apply authentic embroidered patches using commercial heat-press equipment for secure adhesion, and inspect each hat before shipping.

We create gear for people who appreciate extinct brands and ’80s nostalgia.

More Than Beverage Nostalgia:
This hat represents:
∙ 1980s American pop culture at its peak
∙ The wine cooler craze that swept the nation
∙ California lifestyle and beach culture
∙ Before everything became craft and artisanal
∙ When drinks were fun, not pretentious
∙ The original that spawned countless imitators
∙ Extinct brands that defined an era
When you wear this hat, you’re celebrating ’80s culture and the beverage that epitomized the decade.

The Wine Cooler Phenomenon:
California Cooler didn’t just sell a drink - it created an entire category. The wine cooler boom of the 1980s was massive, spawning countless competitors. But California Cooler was THE original.

By the mid-’80s, everyone was drinking wine coolers. They were at every party, every beach gathering, every casual get-together. California Cooler led that charge.

Perfect For Gen X Nostalgia:
Know someone who:
∙ Grew up in the 1980s
∙ Remembers California Cooler commercials
∙ Lived through the wine cooler craze
∙ Appreciates extinct beverage brands
∙ Collects vintage advertising memorabilia
∙ Loves ’80s pop culture and nostalgia
∙ Remembers when this was THE drink
∙ Appreciates brands that defined an era
∙ Hosts retro-themed parties
∙ Values vintage Americana
This is their hat. This represents their decade.

The ’80s Party Essential:
This hat is perfect for:
∙ 1980s themed parties and events
∙ Retro gatherings and celebrations
∙ Beach parties and summer events
∙ Casual everyday ’80s style
∙ Conversations about extinct brands
∙ “Remember when?” moments
∙ Anywhere ’80s nostalgia lives

The Original Wine Cooler:
Before all the imitators, there was California Cooler. The original. The one that started it all. The one everyone tried to copy.
This hat honors that original spirit.

Gift-Worthy for ’80s Fans:
Perfect occasions:
∙ Birthdays for Gen Xers
∙ Christmas for ’80s nostalgia lovers
∙ Retro party gifts
∙ “Remember the ’80s?” presents
∙ Father’s Day for ’80s dads
∙ Just because for extinct brand collectors
Arrives with PM Outfitters hang tag for gift-ready presentation.

Sizing & Fit:
∙ One size fits most (adjustable snapback)
∙ Mid-profile crown - classic trucker style
∙ Richardson 112 provides structured, comfortable fit
∙ Pre-curved visor ready to wear
∙ White mesh back allows airflow
∙ Comfortable for all-day wear

Care Instructions:
∙ Spot clean green panels to maintain vibrant color
∙ Wipe embroidered patch with soft, damp cloth
∙ Air dry completely before wearing
∙ Do not machine wash (will damage patch and colors)
∙ Avoid extreme heat which can affect patch adhesion
∙ Store on hat rack or stuff crown to maintain shape

Green Hat Care:
Kelly green is a bold color that needs attention:
∙ Address marks promptly
∙ Use gentle cleaners for colored fabric
∙ Richardson quality ensures color stays vibrant
∙ Worth the care for authentic ’80s aesthetic

Why This Design Works:
Most ’80s nostalgia merchandise is either cheap knockoffs or expensive official licensed gear. This hat hits the sweet spot: authentic California Cooler styling, premium Richardson 112 construction, priced for fans.
The embroidered patch captures the brand at its peak - the logo everyone remembers, the colors that defined California Cooler.

1980s Americana:
This hat celebrates:
∙ American beverage innovation
∙ The wine cooler phenomenon
∙ California lifestyle and culture
∙ 1980s pop culture at its peak
∙ Before craft cocktail culture
∙ When fun was the point
∙ Extinct brands that deserve remembrance
California Cooler wasn’t trying to be sophisticated. It was trying to be fun. Mission accomplished.

The Extinction Factor:
There’s something special about brands that no longer exist:
∙ They’re frozen at their peak
∙ They can’t disappoint with reformulation
∙ They represent “before everything changed”
∙ They’re conversation starters
∙ They signal cultural knowledge

California Cooler is peak extinct beverage brand nostalgia.
Limited Production:

We produce these in small batches because California Cooler nostalgia hits a specific demographic - Gen X who remember the brand. The commercial heat-press application requires proper temperature, pressure, and timing to ensure permanent adhesion, and we won’t rush it.
When this batch sells out, there will be a wait before we produce more.

Shipping:
∙ Handcrafted and ships within 1-2 business days
∙ FREE shipping on orders over $75
∙ Carefully packaged to protect embroidered patch
∙ Arrives with PM Outfitters branded hang tag

What Customers Say:
“CALIFORNIA COOLER! Haven’t thought about this in decades. Perfect.”

“The green is spot-on. Exactly how I remember the brand.”

“Wore it and got stopped by multiple people asking ‘Is that California Cooler?!’ Yes. Yes it is.”

The authentic patch, the brand-accurate green, the Richardson construction - everything works.

Why Choose PM Outfitters:
We create hats that celebrate extinct brands and cultural nostalgia. The California Cooler hat represents our commitment to honoring brands that defined eras and deserve to be remembered.

We’re not mass-producing generic ‘80s merch. We’re creating authentic tributes to the original wine cooler.

Remember the Original:
Before Bartles & Jaymes. Before Seagram’s. Before Zima. There was California Cooler.
This hat remembers.

The Bottom Line:
If you appreciate:
∙ California Cooler and wine cooler history
∙ 1980s pop culture and nostalgia
∙ Extinct beverage brands
∙ Quality hats with authentic vintage styling
∙ Gen X cultural touchstones

This hat is for you. It’s Richardson 112 quality construction with authentic California Cooler styling in brand-accurate green and white.

Add to cart and drink to nostalgia.